Many businesses plan special events for their employees. Celebrating Holidays, business anniversaries, and employee recognition events.
Create lists that fall under five design principles of a corporate event.
“It’s All in the Details”
The Elements – The elements consist of all the pieces that make up your event. What are your event goals and objectives? Set firm dates, coordinate with stakeholders, determine a budget, negotiate proposals for venues and hotels, and confirm an event agenda. Checklists for the elements will be extremely lengthy if well organized.
“Stand Out from the Pack”
The Essentials – The essentials are the must-haves for your corporate event. Events with a well-rounded promotional and marketing strategy stand out from the pack – create a social buzz early on and keep the hype afloat at the show and post-show. Here is where successful meeting planners check off boxes on their lists that contain strategic-level concepts – inform the PR team about speaking engagements or meetings, discuss outbound emails to promote the event, what online promotion will take place and what is the time-frame for each due date? These are only a few areas to cover when running down the essentials lists.
“We Don’t Remember Days, We Remember Moments”
The Aura – The aura consists of the venue, location, mood and style of your event. Attendees pay attention to every single aspect of events, believe it or not, so when planners take the time to improve on the energy created at events, it doesn’t go unnoticed.
The best events I have been to had themes that were creative, unique, and intertwined throughout the event and told a story from the day I received the save the date email, to the decor onsite, to the programs and agenda, to the website, how the staff greeted everyone and answered questions, to post-show follow-up. There are checklists involved in every step of the event aura.
“Creative Thinking Inspires Ideas. Ideas Inspire Change”
Innovation – Research and develop a customized event experience. After the aura of the event is planned, it’s time to move onto creating the real event experience. What story is being told at the event? What do you want attendees to capture and walk away with? It’s important the aura of the event mixes with what your key takeaways are.
“Stick to the Plan”
Take Action – With the entire event vision in mind, execute with detailed precision and timing. Once all of your lists are made, start by taking action section by section.
Every area will have high priority tactics that will need attention over others to ensure a well planned and successful event takes place.
It really is better to be too organized when planning an event. After everything has been checked off your list from top to bottom, go back and review every item a double and triple time. Something will fall through the cracks, or you may think of an exciting, new element to add a nice touch to your story!
No matter what, smile, relax, stick to your lists, and remember to breathe….